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announced on July 7, 2009, the acquisition of People Media from American Capital Ltd for million in cash.This coupled the leading company in the targeted dating space, People Media, with the leading company in the general dating space, Attracted by a highly scalable business model, a diversified group of targeted dating sites and strong performance relative to its peers, American Capital invested million in People Media during May 2007.Did you know that 1 in 10 Americans have used online dating sites or mobile dating apps?With .6 million of EBITDA in 2008 and 255,000 paying members, People Media is atop the niche or targeted segment of the online dating industry.
As ranked by com Score Media Metrix People Media operates 6 of the top 50 ranked personals websites including Black People Meet.com, Senior People Meet.com, Single Parent Meet.com, and BBPeople
com Score Media Metrix estimates that when Match.com’s partner sites, such as MSN, Tiscali, and Wanadoo, are combined with Match-owned properties, the company reached more than 9.4 million visitors in January.
The report also indicates that more than 35 million people across Europe – nearly one in four internet users - visited an online dating site in January.
Online daters are more likely to be employed than non-daters, but they are not necessarily garnering huge salaries.
Those earning lower incomes are slightly more likely to be online daters.